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Do You Use Colour as a Signature Brand?

Color increases brand recognition up to 80 percent. And people make a subconscious judgment within 90 seconds. Researchers estimate that anywhere between 62 percent and 90 percent of that assessment is based on color alone. A color that suits your brand—one that quickly becomes a signature brand can make the difference between a company that seems friendly or indifferent, or one that seems cutting edge or out-of-step.



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Basic Colour Signature Standards to Follow

★ Use of the Correct Corporate Colour

★ Consistency
★ Visibility
★ Use Clear Space
★ Background Contrast