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Marketing, Advertising and Branding

Marketing strategy

• Market research
• Competitive analysis
• Marketing mix
• Media planning
• Media buying
• Creative development
• Communication strategy
• Messaging strategy

Outdoor advertising

• Billboards
• Transit
• Strategic placement
• Media buying
• Local and Highway
• Mobile billboards

Print advertising

• Newspaper
• Magazine
• Specialty publications
• Brochures and flyers

Radioa dvertising

• National, regional and local
• Market customizations
• Media buying
• Media buying

Television advertising

• Creative development
• Media strategies buying
• Media buying
• Direct response

Marketing is always confused with advertising, though while both components are important and integral parts ofthe overall sales cycle, they are very different. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Solutions, tools and methods help identify markets, their needs, competitors, sales targets, customer satisfaction and retention plans,and provides ideas and solutions for advertising.
Advertising is bringing a product (or service) by means of persuasive messages to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.
A brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns. To brand something is when a company or person makes descriptive and evocative communications, subtle and overt statements that describe what the company stands for.
As a Marketing and Advertising Agency, CDI not only helps build brand recognition, we also perform market research, devise marketing and advertising plans and campaigns, create and execute advertisement graphics, media buying and media management.

Understanding the Product / Service / Business

In order to effectively sell a product or service, it has to be thoroughly understood and CDI we do just that.

Planning and Organising

CDI will prepare a plan that identifies the most effective advertising mediums and the strategies to be used.

Designing and Creating

With a plan in place CDI willget our relevant professionals(graphic designers, web developers, copywriters, etc) to design and create the required and desired design and graphics.

Execution and Monitoring

CDI will manage the distribution of the ads to the selected media and monitor their performance.